Duckies Banner.jpg

My role

Duckies Research.png

Conduct quick user research and interviews to understand hurdles for blue collar workers

Duckies Wire.png

Creating wireframes to capture the desired user journey and product life cycle for work gear

Duckies Illustrate.png

Illustrate visuals and comps for a pitch presentation to the client

 

Pitching Perfect

Duckies was a project pitch for a client dealing with blue-collar work gear and equipment, seeking opportunities to enhance the experience of their customers not only in their shopping but also with their work. We began by conducting interviews with target demographics to create overarching user archetypes.

 
 

Who Are the Users

Duckie arch1.png

The Worker

The worker is primarily interested in Duckies’ workwear line. They tend to lean towards in store shopping experiences, however they are not opposed to shopping online. One important factor to the worker is being able to gauge how long their product will last.

Duckie arch2.png

The Outdoorsman

The outdoorsman buy products based on special interest needs. They do not mind buying online and tend to rely on reviews to make purchases.

Duckie arch3.png

The Trendsetter

The trendsetter is interested in Duckies products as a fashion statement. They tend to consist of a younger audience and shop both online and in-store.

 

Insights From ReSearch

What We Heard from Customers

  • Sizes are difficult to figure out

  • Current inability to test equipment

  • Lack of personalized shopping experience

  • Lack of product knowledge and retail locations

  • Communication easily breaks down on customer job sites

What competitors are doing

  • Allows customers to send in apparel or gear they no longer want so it can be recycled into new fabric

  • Allows customers to send in products for repairs, free of charge 

  • Also has a traveling repair truck where customers can bring their Patagonia apparel for mending

Duckie Board.jpg
Duckies Sketch.png
Duckies Wires.001.jpeg
Duckies Wires.002.jpeg

The Final Concepts

After exploring various options for differentiated experiences based on the research, we presented various ideas surrounding mobile shopping, web, in-store shopping, and pop-up store experiences as well as a reimagined product life cycle.

 

Thanks to the team

This project was done in collaboration with the talented designers of Universal Mind.