Cosign

SEOUL STREET

The Problem: Seoul Street is a Korean takeout restaurant located in Ann Arbor, MI. Although the brand boasts authentic Korean cuisine, the original identity was neither authentic to current Korean trends, nor did it appeal to the young and vibrant students the brand targeted.

The Solution: In order to appeal to the Ann Arbor college scene and keep authenticity, a mix of traditional Korean patterns and current art trends were fused with the identity.

The Touchpoints: Brand Identity, Packaging, Mobile Application, Environmental Design

My Role

Creating wireframes to capture the user journey within the defined information architecture

Assist with visual ideation for the design system presented in the mobile application

Collaborate with UX and UI designers to deliver screens to the client

What is Cosign?

Framing The Structure

Wires were created to define the interactions of tagging, sharing, and shopping off of other users posts.

Thanks to the Team

This project was done in collaboration with the talented designers of Universal Mind.